Death by Eyeshadow (repost)

Anti-aging cream for “tweens”?   And “polyethylene glycol touching a highly absorbable mucous membrane”?  Oh, no, but yes please read on…  I was just saying earlier today that for me, PAIN IS NOT BEAUTY!! But sometimes (and especially for unknowing young girls), we can’t even feel the chemicals hurting us, and that’s worse!

Please find original entry by Jamila Owens-Todd, N.D. here.

In Love, Light, and the Beauty of Nature,

A.K.S.

Death By Eyeshadow, Jamila Owens-Todd, N.D.

To what cost do we owe to being beautiful? How did we get to the point of sacrificing viable, healthy cells for blush and eyeliner? Today on All Things Considered (NPR), Peggy Orenstein was discussing her new book, “Cinderella Ate My Daughter” and the trials of the new princess. She discussed a new cosmetic line targeted to the “tween” groups in which there is an anti-aging product. Seriously? Is this not overly unreasonable? The conversation was geared towards the marketing to this “tween” group in order to start the insecurity, I mean, makeup sales at an even earlier age. This, is beyond overt marketing. This has now approached the field of psychological and emotional development and its emerging deficit in our youth. We have now breached the lines of respect that is owed to women, yes, even young-women-to-be. This campaign of encouraging a physical change (via makeup) can be quite detrimental to overall body image as these girls age into adolescence. The fact that makeup is growing more available to this age group says that the desire to look different can easily fester into the need to look different. [I will not get into my feminist rant on our patriarchal society and its implications on all things female, but just know that it serves as the backdrop for this blog entry].

The cosmetics industry and its laughable regulations has profited off of insecurity and low self-esteem, and to much avail I might add. Understand, I am not presenting this to be the makeup killjoy with my lone tube of unscented, unflavored lip balm. Beyond the repulsive marketing, it is simply staggering to me to see the major cosmetic companies adding in harmful chemicals to a product that will be applied directly to your lips or inner eyelid. The chemist in me freaks out at the thought of polyethylene glycol touching a highly absorbable mucous membrane. The fashion-inspired woman in me, understands the fierceness of a smoky eye…to a degree. My observations are easy to come by as I have never been as keen on applying makeup. I watched my sisters go through extensive routines of makeup application, only to have to continue to touch-up their faces throughout the day. Why bother, I would ask. If you see me in lip gloss, I must be in attendance to the Presidential inauguration or some similar event of purported importance. I am not against the tribal practice of applying paint to the face, that millions of my fellow species will aim to do every morning (men included, not to leave you out DIVA!). Wouldn’t it be nice, if we used those same tribal clays and dyes of pomegranate or blueberries? Oh, but we can. There are companies, hundreds of them, who have chosen to be play the part of the radical enterprises and offer an alternative of natural, chemical-free cosmetics.

Now, once we have made the environmental responsibility of selecting a better face paint, can we now consider the social responsibility of not imposing this ritual on our young girls?

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